The Lego Movie’s blockbuster gift lifts toy maker

first_img The Lego Movie’s blockbuster gift lifts toy maker Wednesday 25 February 2015 9:05 pm More From Our Partners Astounding Fossil Discovery in California After Man Looks Closelygoodnewsnetwork.orgFans call out hypocrisy as Tebow returns to NFL while Kaepernick is still outthegrio.comNative American Tribe Gets Back Sacred Island Taken 160 Years Agogoodnewsnetwork.orgColin Kaepernick to publish book on abolishing the policethegrio.comBrave 7-Year-old Boy Swims an Hour to Rescue His Dad and Little Sistergoodnewsnetwork.orgKansas coach fired for using N-word toward Black playerthegrio.comRussell Wilson, AOC among many voicing support for Naomi Osakacbsnews.comFort Bragg soldier accused of killing another servicewoman over exthegrio.comPolice Capture Elusive Tiger Poacher After 20 Years of Pursuing the Express KCS by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeMoneyPailShe Was A Star, Now She Works In ScottsdaleMoneyPailMaternity WeekA Letter From The Devil Written By A Possessed Nun In 1676 Has Been TranslatedMaternity WeekMoguldom NationFather Of 2 Sues Los Angeles Hospital After Wife Dies During ChildbirthMoguldom Nationzenherald.com20 Rules Genghis Khan’s Army Had To Live Byzenherald.comForbesThese 10 Colleges Have Produced The Most Billionaire AlumniForbesDiscovery29+ Fascinating U.S. Navy WarshipsDiscoveryMagellan TimesThis Is Why The Roy Rogers Museum Has Been Closed For GoodMagellan TimesComedyAbandoned Submarines Floating Around the WorldComedyGameday NewsNBA Wife Turns Heads Wherever She GoesGameday News whatsappcenter_img whatsapp LEGO is aiming to build upon the success of the summer hit The Lego Movie and close the gap between it and the world’s number one toy maker Mattel.Lego’s bid for a larger chunk of the market was helped by it outperforming rivals last year and a stronger sales of toys aimed at girls, once a pillar of Mattel’s dominance through its Barbie dolls. Lego said its Friends series, widely targeted at girls, was one of its top sellers in 2014, although traditional Lego lines still dominate sales.The Danish toy-maker yesterday said revenues for 2014 grew 13 per cent to 28.6bn Danish crowns (£2.8bn) while Mattel’s sales fell seven percent to $6bn (£3.8bn).The Lego Movie drew $450m at the box office globally and added to exposure for the children’s brand.Lego said sales grew by more than 10 per cent in the US, the UK, Russia and China.Lego’s 2014 profit rose 15 percent to 7bn Danish crowns. Share Show Comments ▼ Tags: NULLlast_img read more