Project Indywood to highlight the Film Tourism potential of Kerala

first_imgProject Indywood, worth $10 billion that also involves a tour package has been recently introduced by Indywood Film Tourism, titled ‘Travancore Treasures (Ananthavismayam)’ is set to turn Kerala into a Film Tourism hub. The main objective of Indywood consortium promoted by 2,000 Indian billionaires and corporates is to elevate Indian Film Industry to global platform in the next five years.The Rs 70,000 crore project aims at initiating 10,000 new 4K projection multiplex screens, 1,00,000 2K projection home cinemas, 8K/4K film studios, animation/ VFX studios and film schools on par with international standards.“Film and Tourism are an integral part of our life, culture and emotions. It integrates the nation irrespective of socio, economic, cultural and religious differences. We cannot imagine a day without film and tourism. Indywood intends to create a new market which is beneficial to the State by blending the immense potential of film and tourism sectors,” said Sohan Roy, Hollywood Director and Chairman cum CEO, UAE headquartered Aries Group.“Novel projects to augment Malayalam film industry and tourism are inevitable. Apart from identifying new markets, Malayalam film industry also should focus in framing innovative marketing strategies. Such projects will definitely accelerate the growth of the State. For instance, the International Film Festival of Kerala (IFFK) is beneficial one. The Kerala Government will encourage projects, which blends the power of film and tourism,” said M Vijayakumar, Chairman, Kerala Tourism Development Corporation (KTDC).The package offers a visit to prominent film tourism destinations in the city– dual 4K cinemas Aries Plex, Aries Vismayas Max Studio, Guinness Book of Records holder Aries Guinness Chundan, world’s longest steel-made snake boat, Magic Planet and shooting locations.last_img read more